Why They’re Taking Over Your Headphones
Podcasts are super popular these days and have a big impact on society. They’re becoming just as important as mainstream media in many countries, and listeners use them for both information and entertainment.
In the US alone, over 155 million people consume podcasts, and 80% of them tune in to most or all of every episode. A study by the Podcast Consumer Tracker found that 49% of Americans aged 12-34, 38% of those aged 35-54, and 27% of those aged 55+ listen to podcasts every month.
In New Zealand, a survey by the Commercial Communications Council and Colmar Brunton discovered that one-third of Kiwis aged 18 and up listen to podcasts at least once a week. That number jumps to 41% for those aged 18-34, with 28% of those aged 35-54 and 19% of those aged 55+ also listening to podcasts regularly.
Podcasts are also important for education. Many schools use them to deliver lectures and course material. They’re an easy way to learn and broaden your understanding of different subjects. For entertainment, podcasts have something for everyone, from comedy and true crime to politics and sports. You can choose from tons of shows that cater to your interests and use podcasts to relax and escape from the pressures of everyday life.
Podcasts are becoming a major player in the world of news and current affairs too. This is thanks in part to the fact that you can easily listen to them on your phone or other mobile devices, meaning you can stay informed no matter where you are.
The Altbays Show is a great example of a podcast that’s making a difference. Produced in Whitianga, the show’s been online for a year and has released over 160 episodes. They bring together people from all walks of life for honest, laid-back chats about everything from mental health and relationships to business and politics. It’s a perfect example of how podcasts can be both educational and entertaining at the same time.
Click here to visit the ALTBAYS Show Youtube Channel.
