Are you a small business owner in our beloved coastal community? Has the closure of SH 25A, along with a poor summer and seemingly endless rain, left you facing some challenges around dwindling tourism and a decline in customers? Don’t lose hope! Along with possible access to various financial support opportunities, here are some ideas that might help.
- Build a business recovery strategy: Things are what they are! What ideas have you got to keep your business alive and kicking (or maybe just ticking) in the meantime? Have you analysed your client-base? Looked for new opportunities? Let yourself come up with some crazy ideas?
- Diversification and adaptation: Maybe you can diversify your revenue streams. What new markets, products or services might you be able to provide that would line up with the changing needs of this community? Resilience and long-term sustainability often lie in adapting to changing circumstances and diversifying your revenue streams.
- Marketing and promotion: Are you visible? Do the people who might want to use your services or products know they exist and how they can access them? Is your digital marketing program up to date – are the unique offerings of your business clearly stated, both to local residents and to visitors from neighbouring areas?
- Strategic partnerships: Can you harness the power of collaboration? By forging strategic partnerships with other businesses in the area, you can create mutually beneficial opportunities for growth. Together, you can amplify your reach, enhance customer experiences, and create a unified voice that highlights the strengths of our community.
- Financial guidance: Managing finances during challenging times can be daunting. Financial experts can support you with guidance on cash flow management, cost optimisation, and accessing available grants or loans. This will help your financial foundation to remain strong as you navigate the road to recovery.
- Share the load: Sometimes the biggest issue facing us is that we get overwhelmed and feel like giving up. There don’t seem to be any strategies that will work, no direction worth taking. That’s when you should talk to someone. Someone who can catalyse some new thoughts, see the potential in your business, reassure you or just plain say, “This sucks, let’s have a talk about it”.
Remember, you are not alone in this journey. Dave Burton at Potential Development is dedicated to supporting people like you and organisations like yours to do and be their best, to overcome obstacles and to thrive. Let us be your trusted partner in revitalising your business, redefining success, and building a resilient future.
Contact me today for a personalised consultation and take the first step toward reclaiming your business’s success in our beautiful coastal community. Together, we can navigate the road to recovery!
Words by Dave Burton
